MARKETING & ENTREPRENEURSHIP

This Major includes Core courses with three Credits each titled:

• Marketing Basics
• Managing Money
• Integrated Marketing Communication
• Branding
• Digital Marketing
• Advertising Creative
• Managing Human Resources
• Consumer Behaviour
• Media Planning & Management
• Ideas to Business Plan
• Practical Law
• Market Research
• Data Science & Business Analytics
• Business Strategy

This Major includes Support courses from related areas titled:

• Research Methods
• Making of Contemporary India
• TV, OTT & Digital Content
• Economy, Polity & Society
• Public Relations & Event Management
• Leadership Workshop